Feel Like A Star

BRANDING & STRATEGY

PRINT ADVERTISING

TELEVISION

OUTDOOR

POINT OF SALE​

DIRECT MAIL

The mission of Hollywood Casino is to make every guest feel like a star whether they are playing at the tables or slots, dining in the steakhouse, enjoying a concert, playing golf or relaxing at the spa. This campaign poked a little fun at some of the Hollywood celebrity stereotypes to help set the expectation, that no matter who you are, you will feel like a star at Hollywood Casino. The campaign helped elevate the casino from 8th place in a market of nine to number three.