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Grolsch Lager
BRANDING
PRINT ADVERTISING
OUTDOOR
POINT OF SALE
This centuries-old lager is not known as a party beer, but something to be sipped and enjoyed as you relax at the end of a day. With just a single word we were able convey that exact idea, and relate the experience to opening Grolsch's signature swingtop cap.
Grolsch Light Lager
With the success of the "unplug" campaign, Grolsch needed a complementary idea for the introduction of their Light Lager, but there was no swingtop. This campaign kept the same attitude and sentiment, while encouraging consumers to reach for their better quality light beer.
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