First Bank of Berne

This 125 year old bank in America's heartland needed a brand refresh. With a great reputation in their community, they were looking for a way to position themselves as more than just a bank, but a community partner with midwestern values that stands for something. The campaign includes print ads, outdoor, online, social media, video, signage and collateral. The message was embraced by employees and customers, solidifying First Bank of Berne's position in the community as the bank with a heart.